Hello, I’m
Somiron

Design has been my passion and profession for over 13 years, evolving from creating freelance projects to now leading digital transformation initiatives. Throughout my experience, I’ve discovered that the most powerful designs emerge when creativity meets technical precision – that sweet spot where imagination and practicality shake hands.

At ZXY International, I’ve had the opportunity to reimagine how design teams work in the digital age. By introducing AI tools into our creative workflow, we doubled our production capacity while giving team members more time to focus on the creative aspects they love. One of my proudest achievements was building a structured digital asset library with intuitive search functionality, transforming hours of frustrating file hunting into seconds of easy retrieval.

Before this, my time at Bata allowed me to go deep into product development, where I learned to translate rough sketches into production-ready footwear designs. Working closely with manufacturing teams taught me the delicate balance between aesthetic vision and technical feasibility – a lesson that continues to shape my approach to every project.

I believe that great design does more than just look good – it solves real problems. Whether creating brand guidelines that unify communication across departments or developing training materials that make complex processes accessible to everyone, my goal is always to create visual solutions that work in the real world.

Leadership in creative environments is about bringing out the best in people, and I’ve found that building bridges between different teams – from marketing to product development to corporate – creates an environment where innovation thrives. By streamlining communication and encouraging flexible revision processes, we’ve built stronger relationships across departments and delivered better results for our projects.

My approach to design balances dreams with engineering – that’s why I often say I’m “50% Dreamer, 50% Engineer, 100% DESIGNER.” This philosophy guides everything I do, from concept development to final execution.

Outside of design, travel fuels my creativity, books expand my thinking, and films provide fresh perspectives that often find their way into my work. These experiences constantly remind me that the best design speaks a universal language that connects with people on a human level.